By leveraging the most popular brand in Christian music, WOW will introduce 12 new and developing artists and provide retail with an effective summer promotion to drive traffic. Here's how it works: All WOW branded titles (Hits, Worship, Gospel) will be featured on endcaps or other promotional areas in retail. Consumers who purchase any WOW product will receive a FREE WOW New & Next CD sampler featuring the best new & developing artists for 2011.
If by some chance a consumer HAS the entire WOW product line, they can also purchase the CD sampler for $2.99; but seriously, who has ALL the WOW titles…this promotion is built for the upsell!
The artist/track list features brand-new artists but also a few artists that consumers will recognize including:
- Abandon - CCMMagazine.com's New Artist to Watch, great history at Christian radio with 2 top 20 CHR singles and a #1 rock single, amazing live band with huge festival buzz
- Dara Maclean - 70s influenced acoustic soul meets modern pop music with lyrics whose main goal is to paint a picture of God's restorative love. Her debut single "Suitcases" released to radio in April with 45 stations adding in the first two weeks!
- Royal Tailor - A high-energy band with a contagious blend of pop, R&B, hip-hop and rock that is passionate about using a music-based ministry to reach a generation of students that are suffering from the symptoms of a visionless life.
WOW was built for 'discovery' and there's no better brand to introduce music consumers to new artists because WOW is trusted to bring you the best in Christian music. So, if you need a traffic-driving promotion for the dog days of summer, WOW New & Next is your key to beat the summer retail blues!